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But how did a few air mattresses on the floor of a San Francisco loft become the most widely-used anecdote for startup growth hacking? I would never do this. It also serves as an example of an early stage startup doing everything necessary to get off the ground.
In order to tap into this market, Airbnb offered users who listed properties on Airbnb the opportunity to post them to Craigslist as well—despite the fact that there was no sanctioned way from Craigslist to do so. Though fairly straightforward in hindsight, the execution was anything but simple, as explained by writer and entrepreneur Andrew Chen.
For starters, because Craigslist saves listing information using a unique url rather than a cookie, Airbnb was able to build a bot to visit Craigslist, snag a unique URL, input the listing info, and forward the URL to the user for publishing—as Rishi Shah documented in the screenshot below.
The bot also had to fill out a handful of forms, the simplest of which was the Craigslist category.
Region proved a bit more of a challenge since there are hundreds of different versions of Craigslist, some much more specific than others—for example, six sub-regions within a region for the Bay Area, yet one Craigslist for the entire state of Maine.
This means it was necessary to visit every Craigslist and scrape the names and codes for every region. Furthermore, there was the issue of the anonymous email assigned by Craigslist. This function had to be turned off and replaced with a link to the Airbnb listing.
Not only was it the sheer volume of potential users accessible via Craigslist, but the fact that Airbnb listings were far superior to the other properties available—more personal, with better descriptions and nicer photos—made them more appealing to Craigslist users looking for vacation properties.
Once those Craigslist users made the switch, they were more likely to ignore Craigslist and book through Airbnb in the future. Not only that, but those with properties listed on Airbnb ended up making more money on their listings, which kept them using the service as well.
Over the next weekend, Gooden built a site that used Craigslist email harvesting technology and mass mailing technology to target Craigslist users with vacation rentals.
He then re-listed one of the properties on Craigslist, and within a day he received the following email: Image via Dave Gooden The next week he listed two more properties, and received two more emails.
The week after that, he listed yet another property, and received two more emails. One way in which this is apparent is with their approach the photographs on listings.
In the summer ofas the company was searching for new office space, Chesky stayed exclusively in Airbnb listings in order to gather firsthand data about the service.
According to Gebbia, "The photos were really bad. People were using camera phones and taking Craigslist-quality pictures.
Hosts could automatically schedule a professional photographer to come and photograph their space.
Bythat number had grown to more than 2, freelance photographers employed by Airbnb to photograph 13, listings on six continents. Airbnb looked at the characteristics users valued and worked to engineer those into the entire site.
Disrupting an Established Yet Stagnant Market When Chesky and Gebbia first advertised their loft-turned-lodging space and home cooked breakfast, they were promising more than simply a place to sleep. It was this ability to deliver more than just a place to sleep that allowed Airbnb to disrupt the established lodging market in such a major way.
Yet in order to really compete with hotels, they had to do more than just offer a better experience.Case studies and examples Examples include: We conducted a major study into the dangers of mobile phone use while driving, which was used as evidence for current legislation in Australia.
Akamai’s financial services security case study is a great example of a case study for a highly technical product written for a non-technical buyer. Alien Vault’s Bank of New Glarus case study is an interesting example of “versus content”.
Nov 20, · How a misinformed Twitter post the night after the presidential election fueled a nationwide conspiracy theory and became a . business - Traduzione del vocabolo e dei suoi composti, e discussioni del forum. But that’s just the beginning.
The bot also had to fill out a handful of forms, the simplest of which was the Craigslist category. Region proved a bit more of a challenge since there are hundreds of different versions of Craigslist, some much more specific than others—for example, six sub-regions within a region for the Bay Area, yet one Craigslist for the .
When you seek for the case study example to help you write your coursework, you can also use a third system of reading and this system involves picking only few samples that are nearest in semblance to the particular work you are doing.