By David Chick July 06, It goes without saying that we love all things truck-related.
Below you'll find directions on how to write an 'Event Press Releases'. It is not meant to give every detail, it covers the basics, and the most common press release errors many people make. You should always write your news releases in 'press release style' Just the facts, very limited hype.
Cover the main news subject in the opening paragraph. Include the who, what, where and when. Add any related details in 1 or 2 paragraphs that follow. Always write as if you're talking about somebody else, 3rd person.
He, she, it, and they are in the third person. Any person, place, or thing other than the speaker and the addressee is referred to in the third person. I, we, me, etc Unless it is in a quote and the person quoted is identified.
This is an easy rule to remember if you write your press release as if you are the journalist writing about somebody else. Smith went on to say, " Proper names are preferred over he or she. You only need to use the full name once, after that the last name is commonly used.
When you mention a persons name the first time, add a brief 'who they are' statement. Specify that it is the event flier also spelled flyer Example: For more information see our event flyer http: Don't overdue the hype about you, your products or your event.
Journalist are independent, they are not a branch of your marketing department. Believe me, if a journalist likes your event, products or services, they can give you some of the really good 'press'. Let the 'Press' come to their own conclusions.
Remember these rules and you will do well. The headings if you look at the text above on this page are: The inline emphasis above is: Just the facts, very limited hype - in italics in this case.
Never use colored fonts and use standard fonts: Exceptions for underline text are: The news outlet will asked for text format if they need text. Limit the special characters used in the title - Don't use: This is mainly for the online posting of your news, not the print or broadcast.
This is because every news outlet's software will interpret special characters differently. Every wonder why you see stuff like this: This rule is true for the main body of the release as well, so turn off 'Smart Quotes' and any other special formatting when writing your press release.
The dateline should go as follows: Miami, FL - August 8, -- Your opening statement Include up to 2 images to be imbedded in the release - these should be very relevant to the story. Additional images can be added below the main content.Off-roaders and diesel enthusiasts will both have a great time at the Carlisle Truck Nationals on August , There are many terrific attractions within the Truck Nationals that will excite any truck enthusiast.
Charlotte Mecklenburg Schools leaders say a policy restricting elected officials' access to schools during class time will protect students and staff from distraction.
But they realize it's a. White & Case lawyers share their expertise through by-lined articles in leading legal, business and scholarly journals and through White & Case publications and events. Sample Media Alert.
Email. Telephone. FOR IMMEDIATE RELEASE.
Month XX, Headline: One attention grabbing sentence that alerts media to your event. Example: More than Local Parents Race to Raise Money for Global Vaccination. Subhead: One sentence that compliments the headline and provides .
A media alert is designed to attract media to an event, not explain the event or provide angles on the news. Print the media alert on company letterhead. Double check the document for typos, spelling and grammatical errors and confirm that the details of the event are correct.
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