Overview[ edit ] Evolution graph of a social network:
Facebook and YouTube dominate this landscape, as notable majorities of U. At the same time, younger Americans especially those ages 18 to 24 stand out for embracing a variety of platforms and using them frequently. As has been the case since the Center began surveying about the use of different social media inFacebook remains the primary platform for most Americans.
Roughly two-thirds of U. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.
But the social media story extends well beyond Facebook. The video-sharing site YouTube — which contains many social elements, even if it is not a traditional social media platform — is now used by nearly three-quarters of U.
And the typical median American reports that they use three of the eight major platforms that the Center measured in this survey.
For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early Different social media platforms show varied growth Facebook remains the most widely used social media platform by a relatively healthy margin: The Center has asked about the use of five of these platforms Facebook, Twitter, Instagram, LinkedIn and Pinterest in several previous surveys of technology use.
And for the most part, the share of Americans who use each of these services is similar to what the Center found in its previous survey of social media use conducted in April The most notable exception is Instagram: The youngest adults stand out in their social media consumption As was true in previous Pew Research Center surveys of social media use, there are substantial differences in social media use by age.
At the same time, there are pronounced differences in the use of various social media platforms within the young adult population as well. Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram and Twitter even when compared with those in their mid- to lates.
These differences are especially notable when it comes to Snapchat: With the exception of those 65 and older, Facebook is used by a majority of Americans across a wide range of demographic groups.
But other platforms appeal more strongly to certain subsets of the population. In addition to the age-related differences in the use of sites such as Instagram and Snapchat noted above, these are some of the more prominent examples: LinkedIn remains especially popular among college graduates and those in high-income households.
For more details on social media platform use by different demographic groups, see Appendix A. In addition to adopting Snapchat and Instagram at high rates, the youngest adults also stand out in the frequency with which they use these two platforms.
The median American uses three of these eight social platforms As was true in previous surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey. Most notably, a significant majority of users of each of these social platforms also indicate that they use Facebook and YouTube.
This overlap is broadly indicative of the fact that many Americans use multiple social platforms. As might be expected, younger adults tend to use a greater variety of social media platforms.A new Pew Research Center survey of U.S.
adults finds that the social media landscape in early is defined by a mix of long-standing trends and newly emerging narratives. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time.
Nov 11, · Some 36% of online adults ages are on the social network, more than triple the share among online adults ages 65 and older (just 10% of whom are Twitter users). Frequency of use on social media sites.
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other.
social networking services and providers of third party applications are allowed to process the personal information on Facebook’s users, under the Act. As Facebook is a vast topic of its own, and considering the fact that this report had to be completed. Facebook is the most-widely used of the major social media platforms, and its user base is most broadly representative of the population as a whole.
Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn.
Oct 01, · Watch video · "The Social Network" is filmmaking and storytelling of a high order, that shows the grand irony of a socially inept Harvard student named Mark Zuckerberg who ended up creating one of the largest social phenomena of the twenty-first century (and love Facebook or hate it, it /10(K).
Mar 13, · See our industry-specific data on the best times to post per network. Facebook still reigns supreme in social media with more than billion daily active users. Tech brands tend to have multiple Twitter accounts for customer service and general inquiries to help reach customers faster.
Here’s what our data says for tech.